You may notice some new additions to a couple of Diversified buses.
Diversified has partnered with the Fort McMurray SPCA (FMSPCA) and unveiled a unique ad campaign in support of the region’s only animal shelter.
The campaign kicked off in 2016 when Diversified launched a raffle to raise funds for the FMSPCA where ticket holders were entered to win the chance to have their cat or dog featured in a FMSCPA ad on the back of a Diversified bus cap.
The raffle raised over $14,000 for the shelter.
“We were here when construction of the Great Canadian Oil Sands (GCOS) began in 1964, and when the first drop of oil was extracted so we are always looking for unique opportunities to support our community and the place we call home,” said Mark Hannah, Vice President, Employee Transportation, Diversified. “The bus cap ad raffle was a unique way to get the region involved in being a part of supporting the FMSPCA which relies on donations for their operations and also help them raise awareness about their important community programs.”
“The Diversified bus cap raffle is exciting for the FMSPCA not only because it will increase the visibility of our programs essential to our operations in the community but also because it brings the public into our mission to make a difference and save lives, letting their companion animal have a little taste of stardom for a great cause,” said Tara Clarke, executive director, FMSPCA. “We are so grateful to Diversified Transportation for their incredible and ongoing support of our organization and hope everyone enjoys seeing local animals being FMSPCA spokespets when they see the buses around the region.”
The back caps of two Diversified buses each have two different FMSPCA awareness campaigns.
The first bus cap is promoting pet adoption through the FMSPCA’s Opt to Adopt campaign.
Lisa Schadlemose and her husky, “Snow” won the raffle for this cap.
Schadlemose rescued Snow in May 2012 through Operation Sled Dogs.
“Snow is that dog – the one that changes your life; that makes you a more compassionate and passionate person; that gives you purpse for things that are much larger than you; that makes you fight with every breath to end animal neglect, abuse and cruelty,” said Schadlemose, “Snow is my heart dog, and I am grateful for his presence in my life. He is my inspiration. He is my evidence that change is possible with the FMSPCA.”
The second bus cap encourages the community to help the FMSPCA by donating their recyclable bottles and cans through their Reduce, Recycle and Reuse Program.
This was won by Andrew Lemoin and his dog Gypsy.
Gypsy was found when she was just four weeks old, underneath a shed, blind with a bad case of mange.
She was rescued by Pawsitive Second Chance and had to have a stay at Aurora Vet Clinic where her eyesite improved.
At the age of six months her eyesight improved and once her mange cleared up it was discovered that her malnourisment as a puppy lead to hip dysplasia.
Now at the age of three, Gypsy is a happy and healthy dog. She is dealing with her hip dysplasia through medication and healthy exercise iced with rest.
On the day she was adopted by her “furever” home she was given her favourite toy, a teddy bear which she takes with her everywhere.