Sobeys Inc. warmed hearts with cool ice cream treats at local Sobeys, Safeway and IGA locations in western Canada, raising more than $277,000 for 113 local youth-based charities.
On Saturday, June 24th, 2017, the three stores in Fort McMurray were able to raise $1,700 in support of the Justin Slade Youth Foundation.
The Canada Screams for Ice Cream campaign invited customers to make a small $2 donation in exchange for a tasty ice cream treat, with 100 per cent of the proceeds providing healthy meals and snacks to charitable organizations in local communities.
Sobeys also provided a total donation of $100,000 in funding to further demonstrate their commitment to the communities they serve.
The event also marked the launch of Sobeys’ Kids Paying-It-Forward program, a special partnership between the Canadian grocer and participating charities to empower 150 kids to pay-it-forward to the charity of their choice.
“We were inspired to see our diverse retail network come together for the Canada Screams for Ice Cream campaign,” said Renée Hopfner, Director, Community Investment, Sobeys Inc. “Sobeys is committed to supporting the communities we proudly serve and we were honoured to be joined on June 24th by so many customers and employees in making better food possible for kids. We’re also thrilled to see tomorrow’s leaders give back through our Kids Paying-It-Forward program and look forward to empowering Canadian kids to share their stories throughout the summer.”
Selected kids received a $500 gift card to award to a community group that made a positive impact on their family, friends or neighbours.
Donation presentations for the Kids Paying-It-Forward program will be made in local communities throughout the summer.