SMS Equipment Inc. and KMC Mining have given their haul trucks a makeover.
KMC Mining approached SMS last fall and asked for two of their Komatsu haul truck boxes to be painted-one pink for breast cancer research and the other blue for prostate cancer research and mental health awareness.
“The 930E off-highway trucks are acting as big giant billboards in an unexpected setting to spark candid conversations that are sometimes uncomfortable but very necessary. We are simply asking the questions ‘Are you ok?'” said Shauna Weisgerber, communications specialist with SMS Equipment.
Weisgerber said KMC Mining came with the idea after experiencing cancer and mental health concerns on a very personal level and wanted to give back to the community.
“This rally’s people to understand the effects of cancer and mental health issues and become better educated to help others going through it,” added Weisgerber.
These trucks have been operating at the oilsands for about a year and SMS hopes other companies will follow suit.