LOS ANGELES — Noomi Rapace is in awe of the power of the Netflix audience.
The Swedish actress, who stars in the female bodyguard film “Close ” which is now available on the streaming service, says that the company is making choices based on what its audience wants. She said she’s learned in meetings that many of their subscribers are women, who are also picking the movies at home.
It’s one of the reasons why “Close” ended up at Netflix, as opposed to getting a traditional theatrical release. In the early stages of production, director Vicky Jewson heard from more than a few companies that female-driven content isn’t commercial enough.
Both Rapace and Jewson are excited that their film is immediately available in millions of households.
Lindsey Bahr, The Associated Press
