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Tourism board celebrates 40 years

Last Updated Jun 27, 2019 at 9:45 pm MDT

IMAGE. Supplied by Fort McMurray Tourism.

What better way to celebrate a special anniversary than by adventuring?

Fort McMurray Tourism (FMT) is in a festive mood celebrating their 40th anniversary.

In honour of this milestone, they’re enlisting residents in a new social media campaign.

Interim VP of Tourism Maggie Davison says it’s an opportunity for some fun.

“Fort McMurray is full of Insta-worthy photo opportunities. Look for our Instagram poster boards found throughout the city and capture the beauty and energy of the region.”

The name of the campaign is #ExploreYMM

Visitors and residents can take to social media platforms like Facebook, Twitter, and Instagram with the #ExploreYMM hashtag.

Using the hashtag, they can also post, tweet, and view experiences, locations, and community events.

Furthermore, users can even scope out hotspots in the region and share their experiences at Instagram poster boards throughout the city.

Fort McMurray Tourism compiled a list of top things to experience on the #FortMac40 list.

The tourism office is at the Oil Sands Discovery Centre.

Fort McMurray Tourism is part of the Wood Buffalo Economic Development Corporation.