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FMSPCA rebranding to Wood Buffalo Humane Society

Last Updated Jul 5, 2019 at 3:37 pm MDT

IMAGE. Supplied by the Wood Buffalo Humane Society.

The Fort McMurray SPCA is changing their name.

In a statement, the non-profit organization announced its rebrand becoming the Wood Buffalo Humane Society (WBHS).

Executive Director Arianna Johnson said the new title better suits the animal welfare agency’s mandate.

“We work throughout the region. We wanted to go from being a Fort McMurray agency to a Wood Buffalo agency. I think it’s really important when you’re working regionally that you have that regional perspective.”

The membership voted in favour of the change at their annual general meeting on June 6, 2019.

Johnson also said the agency would continue to partner with the Municipality to ensure the proper treatment of animals in the region.

“Moving towards a humane society mandate, which is more about education, awareness, and giving animals that second chance.”

Since 2014, Bylaw Services regulated animal control in the region.

During their AGM, the WBHS also adopted a new set of bylaws.

This would increase their board from 10 to 12 as the two new positions would oversee a new Strategic Plan and Branding.

Also, the WBHS announced they will seek new ways to partner with the region’s rural communities to increase animal care initiatives.

As for the branding, it should take the rest of the year to complete.

“We’ll be doing a slow rebrand.” Arianna Johnson said. “Watch our social media and our website for announcements about changes to our different digital profiles as well as our marketing materials.”

Johnson said the full rebrand for the Wood Buffalo Humane Society will be official on January 1, 2020.