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Alberta Roadbuilders and Heavy Construction Association launch worst roadway campaign

People drive down Memorial Drive in Calgary on Tuesday, April 4, 2017. A section of Highway 2 which connects Calgary to other cities such as Lethbridge, Red Deer and Edmonton, Deerfoot Trail is known as Alberta's busiest highway. (Photo by Chelsey Harms/660 NEWS)

CALGARY (660 NEWS) – What is the one roadway you think is the worst in and around the province?

That’s what the Alberta Roadbuilders and Heavy Construction (ARHCA) wants to know.

The ARHCA has launched a new campaign and is asking people to send in their picks on Twitter with the hashtag #AlbertaFixOurRoads, along with the location, and a short sentence as to what makes the roadway so bad.

“We want to hear from people. Show us the most punishing pothole that makes you pay for not dodging it. We want to see the deepest ruts that inspire the most colourful language. Tell us where is the darkest roadside black hole that strikes fear into the heart of any driver,” said Ron Glen, ARHCA CEO.

Glen believes there will be a lot of people who will participate.

“Our roads and pieces of highways and city streets and county roads all across Alberta that need work so our contest will invite quotas from all over the province.

“We’ve come up with this campaign as an opportunity for people to share their experiences on the road,” he said. “Alberta’s transportation network is vital to our economy, growth and jobs. This reminds municipalities and the provincial government how important it is to keep roads in good shape.”

According to Alberta Transportation, not much has been done to the roadways since 2015, and some are in need of a facelift.

Glen adds, they are very concerned, given there is no current plan for things to improve. He says members of the ARHCA are excited to get out this season and fix the areas of concern.

“We’re hopeful this can help governments get a plan in place to fix our roads.”

The hope is for the campaign to raise awareness about the need for upgraded infrastructure. The rules of the campaign include:

  • Only share Alberta roadways. No sidewalks or parking lots.
  • Tag your photo with #AlbertaFixOurRoads and post it on social media.
  • Tag @AB_Roadbuilders Twitter and albertaroadbuilders Facebook and Instagram.


The winner will be announced next month.