Holiday cheer came to everyone in attendance at the Salvation Army of Fort McMurray’s Christmas In June event over the weekend.
However, the festive fundraiser didn’t make its desired target.
Major Steve Hibbs said the shortfall, coupled with recent cuts to vital programs, means grim times for the Salvation Army.
“We help feed, clothe and shelter the homeless, but no longer have adequate funds to do so.”
The Suncor Energy Centre for the Performing Arts was the venue for last Saturday’s Christmas In June.
The desired fundraising goal was $20,000 to go towards Salvation Army programs.
The Salvation Army managed to sell only 120 of the 200 tickets available for the event.
This and the money raised left the non-profit organization with just enough to cover expenses.
Despite this, Major Steve Hibbs said the event received rave reviews.
“Overall impression, we received nothing but positive comments. We’re very pleased with that, so it became more of a friend-raiser than a fundraiser for us.”
To that end, there is definitely a future for Christmas In June.
Major Steve called it the first annual event saying next year’s event would have better advertising.
“You know, hindsight is 20/20: I think we would have been probably more aggressive in contacting different companies in town to purchase a table, rather than just throwing it out and hoping people would come to us.”
Those in attendance enjoyed a Christmas dinner with all the fixings.
Holiday-themed baked goods were also available and guests took part in festive activities.
Tom Jackson, the Canadian actor, performer and long-time supporter of the Salvation Army, provided the night’s entertainment.
Finally, Santa made a special appearance bringing good tidings to everyone, both young and old.
Going forward
Budget cuts mean the Salvation Army of Fort McMurray must make adjustments with their finances.
In the fight against homelessness, tackling the plight under the current financial climate with more people in need is now a larger undertaking.
“The feeding program and the shelter programs were affected by the shortfall of the budget approved by the United Way for us, so we were cut $75,000.” Major Steve Hibbs said.
The All Persons Mat-ter Program gives food and provides shelter to visitors.
They all provide them with public health services, clean clothes, referrals, and even a complimentary haircut.
Also, the Men’s Emergency Shelter provides a safe space for men in the region without a place to call home or in need of a fresh start.
“We help give people a second chance,” Major Steve said. “But it’s challenging when the need is greater than the resources available.”
Major Steve adds the staff will regroup and brainstorm which large events would work best for fundraising.
The Salvation Army of Fort McMurray office and emergency shelter are on 9919 MacDonald Ave.
