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Naming rights to popular fitness centre sold

IMAGE. Supplied by Macdonald Island Park and Legacy Dodge Fort McMurray.

Legacy Dodge acquired the naming rights to the fitness centre inside MacDonald Island Park.

The Regional Recreation Corporation (RRC) announced a new five-year partnership with Legacy Dodge for the new Legacy Dodge Fitness Centre.

RRC CEO Graig Walsh said the new agreement builds on their already strong partnership with the local dealership.

“Legacy Dodge continues to be a champion in supporting recreation within the region and we are honoured to partner with them on new and exciting opportunities that enhance the community experience at MacDonald Island Park.”

The popular amenity receives more than 240,000 visits per year.

Even professional athletes from the Toronto Blue Jays and the Canadian Football League visited the centre.

General Manager of Legacy Dodge Fort McMurray, Mike Brown, said the Legacy Dodge Fitness Centre benefits the community’s wellbeing.

“The Legacy Dodge Fitness Centre is a place where people gather to reach their health and wellness goals; we are honoured to partner with an amenity that means so much to the residents who use the facility every day and that supports the development of recreation, sport and wellbeing within the community.”

Furthermore, the Wood Buffalo Kids Program received $10,000 in financial contributions.

The WB Kids Program seeks to remove barriers preventing the region’s children and youth from participating in sports, recreation, and cultural activities.

RRC and Legacy Dodge also entered a partnership for the naming rights to Legacy Dodge Field in early August.